About Us

OUR STORY

In 2015, amidst a world that was increasingly saturated with fast fashion, a small but ambitious idea began to take shape. Emerals was born not just out of the desire to sell clothing but from a deeper passion—to change the way people viewed fashion. Founded by Chirag Khandelwal, Emerals started with a simple yet powerful mission: to create clothing that didn’t compromise on quality, style, or the planet.

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    30 DAYS MONEY
    BACK GUARANTEE

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    GIFT
    WITH EVERY PURCHASE

     

    THE INITIAL STRUGGLES

    Like every great journey, the beginnings were anything but easy. With the fashion industry dominated by brands prioritizing quantity over quality, Emerals struggled to find its voice. The initial years were filled with long nights, tireless efforts, and constant challenges.


    Chirag was determined to stand out in a market where trends changed overnight and where clothing was designed for disposal rather than longevity. He believed fashion could be more—something that added value to a customer’s life without adding waste to the environment.


    But how could a small brand make an impact? How could Emerals compete with fast fashion giants while still staying true to its core beliefs?